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Posts Tagged ‘Commercial Real Estate Marketing’

Digital Marketing For Commercial Real Estate Brokerage (Part 2)

September 15th, 2014

This is the second in a three part series discussing Digital Marketing For Commercial Real Estate Brokerage. In Part 1 we discussed how to effectively establish an online presence through the building of a dynamic website. We also discussed the power of strategic email marketing to keep yourself in front of clients and prospects. This week we are going to get even more pro-active and talk about branding yourself as a “trusted authority” within the commercial real estate brokerage industry.

Newspaper Icon with News Title on Blue Arrow.Imagine two scenarios where you are exposed to the same information. First, you see an ad in the newspaper or in a magazine. The ad is from a commercial real estate brokerage firm and the headline of the ad is “ABC Commercial Brokers Grand Opening….Full Service Commercial Real Estate Brokerage Seeking New Listings” or something to that effect. It may get your attention and the message is clear.

Alternatively, you see a post when you do a Google Search for commercial real estate in your city. The post is from Yahoo News or Newswire or some other “news” source on the web. The headline reads FOR IMMEDIATE RELEASE: “ABC Commercial Sees Growth Potential For Anytown, Enters Market With New Office”. What follows is an informational article with quotes from the broker discussing all of the positives related to the commercial real estate market in your city and how this growth has led them to offer their acclaimed commercial real estate brokerage services to new clients (more…)